Which attribution model does Swiggy use?

Which attribution model does Swiggy use?

The Swiggy business model is based on the hyperlocal business model.

How does Swiggy algorithm work?

The Swiggy delivery algorithm typically assigns a delivery partner, a few minutes after the order is placed. This delivery partner then travels to the restaurant, waits until the food is prepared and then picks up and delivers the order to the customer.

How does Swiggy do marketing?

Paid Advertising Swiggy runs Google text ads and Display Ads to target people looking for food. They also run facebook ads to target users. These ads appear before their target audience and give them another way to lead people onto their website or app.

How did Swiggy acquire customers?

Customer Segment: Swiggy has gained a lot of fan following as the food platform can be operated by anyone through its mobile application or website. The application is used by urban foodies to order food online from their nearby restaurants.

How does Swiggy use data science?

Swiggy collects huge sets of data from customer demand and supply, from vendors like restaurants and stores, and delivery executives. This data is extracted for getting insights to increase delivery efficiency and to connect customers to the right restaurants.

What is the success strategy of Swiggy?

Swiggy has the strategy of making Hyperlocal product deliveries. It has a delivery diversification strategy. It aims to not only make the delivery for the food, but it also aims to create a delivery system for medicine, grocery, gift shops, and flower shops and capture a larger share of the delivery market of India.