How do you promote new features?

How do you promote new features?

How to Promote New Features To Your Customers

1. Send Email. Tried, tested and incredibly effective, email continues to be one of the best methods to engage with customers. …
2. In-app messaging. …
3. Write blog posts. …
4. Create training courses in your LMS. …
5. Run a webinar. …
6. Organize a call with your customer. …
7. Try, test, mix and match.

How do you communicate a new feature?

The traditional ways to communicate new features are emails, newsletters and even blog posts. Of course nowadays, you should also consider social media platforms! However, it’s even more important to have in app notifications for a new feature announcement.

How do you introduce a product feature?

There are, essentially, two types of product improvements: adding features from scratch and improving product features that already exist. Deciding on adding new features involves using questionnaires and customer interviews, identifying product use patterns, and listening to what users say about your product.

How do you introduce new features to customers?

How should you announce new features: types and channels

1. In-product announcements to existing users.
2. Email announcements to bring back churned users.
3. Own channels announcements: blog article, email, social media.
4. External channels announcements: press release, new product release to potential users.

How do you introduce new product features to customers?

9 Ways to Announce New Product Features Through Content Marketing

1. Create Buzz Before the Launch. …
2. Work with Influencers. …
3. Email Marketing. …
4. Strategic Blog Posts. …
5. Use Video. …
6. Social Media Ads. …
7. Tap into Your Customers. …
8. Write a Press Release.