How do you announce a rebranding?

How do you announce a rebranding?

The best way to announce a rebranding is with a sale, promotion or contest, according to Claire Jones, co-founder of digital marketing agency Witty Kitty. She added that it needs to be something engaging that gets your customers involved and highlights all the ways your rebrand will be best for them.

What is rebranding with example?

Say the word Dunkin, and you automatically think about donuts. Although that’s a symbol of strong brand awareness, the brand decided to drop the word “donuts” in a rebrand to modernize customers’ experience. They changed the look of their stores, got a new logo, and freshened up their brand messaging.

How do you introduce rebranding to a customer?

How to Successfully Launch a Rebrand in 7 Steps

1. Choose a Date. The first step is to choose your launch date. …
2. Identify Brand Touchpoints. …
3. Identify Who Needs to Know About Your Rebranding. …
4. Decide When to Tell Each Audience. …
5. Decide How To Tell Each Audience. …
6. Decide What to Tell Each Audience. …
7. Review and Revise.

How do you promote a rebrand?

How to promote your rebrand externally

1. Build excitement with teasers. …
2. Engage the media. …
3. Show brand ambassadors love. …
4. Have lots of answers to customer questions. …
5. Tell your rebrand story.

How do you introduce rebranding on Instagram?

Rebrand your small business on Instagram and other social media platforms the right way

1. Step 1: Give your followers a sneak peek! Nobody can resist a little tease. …
2. Step 2: Tweak as needed. …
3. Step 3: Build the tension in your account. …
4. Step 4: Go all out! …
5. Step 5: Measure the impact of your social media marketing.