How do you inform a customer of rebranding?

How do you inform a customer of rebranding?

When announcing the rebrand to customers, your business’ blog, email announcements, regular mail, social media and press releases can all be effective communication methods. The key is to communicate the new brand to all your customers so there’s no confusion.

How do you announce a press release rebranding?

Tips for using rebranding press release templates:

1. Keep the press release short. Only include what is necessary, new, and interesting.
2. Consider including a prompt to visit your company’s website to experience the changes.
3. Contrasting the old and new brand is a nice touch to add.

How do you promote a rebranding?

How to promote your rebrand externally

1. Build excitement with teasers. …
2. Engage the media. …
3. Show brand ambassadors love. …
4. Have lots of answers to customer questions. …
5. Tell your rebrand story.

What do you say when rebranding?

Explain not just what you’ve done but why you rebranded at all. Talk about the problems you were trying to solve, the strategic thinking behind your creative decisions, etc. Consider throwing a special unveiling event. Have the creative team walk people through the brand story, from inception to final execution.

How do you announce a rebranding website?

Website Launch Announcement Ideas to Help Showcase Your New Web Design

1. Email Your Subscribers About The Web Redesign Before Launch. …
2. Create a Pop-Up Alert on Your Current Website to Announce Your New Website is Coming. …
3. Create a Blog to Introduce Your New Website Design & Share on Social Media.

How do you announce a new brand launch?

Use these tips to properly announce, launch and drive adoption for a website that delivers sales and positions your brand.

1. Configure the Schedule. …
2. Make the Announcement. …
3. Launch Internally. …
4. Create Cohesion. …
5. Transition Existing Customers. …
6. Create Momentum with Varied Digital Marketing Tactics.

How do you announce a logo redesign?

7 Ways to Introduce a New Logo to Existing and New Customers

1. What the Experts Say. …
2. Hype it Up Long Before the Change. …
3. Ask for opinions on social media. …
4. Make changes to stationary and other materials first. …
5. Make a checklist of what needs to be changed. …
6. Advertise through your mobile app. …
7. Introduce it on social media first.

How do you introduce a rebrand on social media?

For rebranding on social media, you’ll need to create, gather and agree upon deliverables such as:

1. Logos, graphics and color schemes for your visual identity.
2. Your brand name, @brand social handles and hashtags.
3. Taglines, slogans and your mission statement.
4. Announcement copy and posts for your various social channels.

How do you announce new product to customers?

Creating a product announcement email sequence

1. Teaser email: A heads up that something new is coming soon. …
2. Product announcement email: Tell your audience about the product they’ve been looking forward to. …
3. Product launch email: Let your audience know that the product is live.

How do you introduce a brand to a customer?

5 Ways to Use Content to Introduce Your Brand

1. Establishing a solid social media presence.
2. Driving traffic to your website.
3. Creating brand recognition.
4. Getting the attention of customers and influencers.
5. Creating PR buzz.
6. Earning backlinks.

How do you write an announcement example?

Dear [name], We are excited to announce that, due to our remarkable growth over the last [enter number] of years, we are expanding! In fact, we are opening a new store in [enter location and specifics]. We invite you to celebrate with us during the big opening day on [enter date].

How do you introduce a new brand logo?

Here are the 10 steps to launch a new logo.

1. Step 1: Think About the Main Purpose of Your Logo. …
2. Step 2: Understand Your Brand. …
3. Step 3: Understand Your Audience. …
4. Step 4: Design! …
5. Step 5: Don’t Rush the Launch! …
6. Step 6: Do an Internal Launch First. …
7. Step 7: Ensure All Your Brand Materials Are Aligned with the New Logo Launch.