What are social captions?

What are social captions?

A caption is a description that accompanies a photo on social media. Captions can include text, hashtags, @ mentions, and emojis. Captions are an important part of telling your photo’s story on social media and a key driver of engagement. Instagram captions are effective (and important) because they give greater context to a photo, video, or Reel. But there’s been a growing trend over the years called the micro-blog style caption that many influencers (and even brands!) use to engage with their community.