Who is Swiggy target customer?

Who is Swiggy target customer?

Swiggy’s main target audience is the 18-35 demographic, which has easy access to a smartphone, is fluent with using apps to get services and looks towards online platforms to fulfil their daily necessities.

What makes Swiggy unique?

What differentiates Swiggy from its competitors is that it has its own fleet of delivery boys who are equipped with smartphones and the Swiggy app, which helps the user to track their delivery through routing algorithms. 2. Since Swiggy has their own fleet of delivery boys, it does not have a minimum order policy.

Why is Swiggy successful?

Swiggy’s success is part of a bigger trend in the startup ecosystem: companies that have controlled the entire value chain of customer experience have triumphed over pure marketplaces. Swiggy got a lot of things right, but the driving force behind its success is in its excellent logistics operations.

What is the strategy of Swiggy?

Swiggy has the strategy of making Hyperlocal product deliveries. It has a delivery diversification strategy. It aims to not only make the delivery for the food, but it also aims to create a delivery system for medicine, grocery, gift shops, and flower shops and capture a larger share of the delivery market of India.

What are the challenges faced by Swiggy?

Challenges Associated with Online Food Delivery System

• Neglecting Customer Loyalty. …
• Not Keeping the Price Model Predictable. …
• Competition with the Biggies. …
• Dilemma over Logistics. …
• Inconsistent Food Quality. …
• Inefficiency to Cope with Volumes. …
• Unreliability in Delivery & Logistics Staff. …
• Put It All Under a Custom Built Website.

How did Swiggy acquire customers?

Customer Segment: Swiggy has gained a lot of fan following as the food platform can be operated by anyone through its mobile application or website. The application is used by urban foodies to order food online from their nearby restaurants.