Why is it called The White Company?

Why is it called The White Company?

Origins of the name No medieval source explains the company’s name. The traditional view is that it is a reference to the brightly polished armour of the men-at-arms. However, William Caferro has suggested that it was because the company originally wore white surcoats.

Is The White Company a British brand?

Starting out as a 12-page brochure, we have transformed into a luxury British lifestyle brand with heritage, quality and beautiful design at the heart of everything we do. Our stunning collections, principally in white, are the perfect blank canvas for every home.

Who owns the White Co?

Around 10 years ago, The White Company founder Chrissie Rucker and her husband Nick Wheeler, founder of Charles Tyrwhitt, took a conscious decision to spend less time in London and embrace country life.

What does The White Company in London sell?

The White Company is a retailer of bedroom, home, clothing, and fragrance goods, whose 32,000 squared feet head office is located at London’s Television Centre. It was founded by Chrissie Rucker in 1994.

Are White Company clothes made in China?

85% of our products come from five key countries: China, Portugal, the UK, Turkey and India. We also source from specialist artisan suppliers from Denmark, Spain and Vietnam.

Is The White Company and White Stuff the same?

The brand has become known for its traditional British styles, idiosyncratic boutique stores and innovative marketing campaigns….White Stuff Clothing.

Why is The White Company so successful?

Knowing the customer Unsurprisingly, given the motivation of its founder, The White Company prides itself on knowing exactly what its customers want. It has never wavered from its ‘white’ theme, only veering into cream or other ivory-like hues.

Who are The White Company competitors?

The White Company’s Competitors

• diptyque Paris. health, wellness & fitness. 450 employees.
• Passion Parties. retail. 890 employees.
• Bedroom Kandi Boutique Parties. retail. 190 employees.
• SHOE SHOW, INC. retail. 1,700 employees.

Who is the CEO of The White Company?

Who Makes The White Company products?

A little over 26 years ago, Chrissie Rucker launched The White Company, filling a gap in the market for high quality, affordable homewares in a sophisticated neutral palette.

How many countries does The White Company operate in?

We deliver to over 150 countries worldwide from just £7. Our international delivery charges are straightforward – see below for charges based on the delivery location of your order.

Where is The White Company head office?

Who set up The White Company?

When did The White Company start?

Founded by Chrissie Rucker in 1994, The White Company is a multichannel lifestyle retailer. Starting out selling designer-quality bed linen and related household accessories, gradual range extension has been central to its strategy.

Are clothes made by slaves?

As much as 70% of our imported clothes could have been made by slaves. That’s seven out of ten items, and most of them are thrown away within the year. Slavery is exploitation, even if we are blind to the part we play in the cycle.

Do The White Company test on animals?

None of our products are tested on animals, and we ensure all our suppliers comply with our policy, in line with European regulations. Our Sleep collection boasts six pure essential oils to help create the perfect wind-down routine.

Where is White company made?

Everything comes from London with love. The White Company HQ is in the heart of London – and it is from here that all our ideas initiate. An in-house team of designers and product specialists – all overseen by Chrissie’s meticulous eye – work with the finest artisans, manufacturers and experts across the globe.